Hooha.Asia was founded by the Nithi brothers (Anand and Seelan) from Malaysia. We are passionate sports fans (football, tennis, cricket, futsal ...,) just like you.

In 2001, we started TWENTY FIRST CENTURY SPORTS, a sports event specialist in Kuala Lumpur, Malaysia.

Every Sunday we would be up by 4.30am and meet our team members to organize sporting events for the Malaysian public. After our team cry of Hooha! We commence our events.

This is where we realized that there was a vacuum for people to voice their excitement and energy about how great it feels to be with family and friends taking part in sports together.

This is where we realized we can make our participants’ lives more convenient by giving them choices through different online sports based services.

This is where we realized, they can continue to have more fun and joy if they had a website like Hooha.Asia to share their experiences with others long after the event is over.

And this is where we realized, a collective voice of sports loving Malaysians and sports lovers from all over Asia can come together to become the voice of the Asian Sports Pride.

Burning with the believe that Asians are just as good as anyone else, we conceptualised and created Hooha.Asia so that sports fans of all colour, creed and race from Asia can come together, empower ourselves, become a collective voice of impact and significance to raise the sporting excellence in Asia.

With RM 150,000 grant from MDec (Malaysian Development Corporation, Multimedia Super Corridor) and the help of some good friends, the prototype of Hooha.Asia was released amidst some imperfections in Malaysia on 21st April 2009. Our first anchor client was Siemens Malaysia.

Thank you for your support MDec and Siemens Malaysia.

The journey has just begun.

Hooha.Asia team is fully committed 25 hours a day (not a typing error) to continuously improve your Asian sports portal.

Hooha.Asia is our gift to you so that you can be the voice of the silent greatness of Asian sports.